retail news in context, analysis with attitude

This commentary is available as both text and video; enjoy both or either. To see past FaceTime commentaries, go to the MNB Channel on YouTube.

Hi, Kevin Coupe here, reporting this week from downtown Boston … and this is FaceTime with the Content Guy.

Being in Boston this week has gotten me thinking about a kerfuffle that happened a few weeks ago, when down in Florida, the Boston Red Sox were scheduled to play the Miami Marlins. The Red Sox did not bring enough first string players to the away game, which broke a Major League Baseball rule and irritated the Marlins, who had sold a lot of high-priced tickets to people hoping to see David Ortiz and other members of the World Championship Sox. There was some bickering back and forth, and the Red Sox eventually apologized.

Now, I have to admit that I'm not crazy about the rule. The primary goal of spring training is to get players ready for the regular season (this year, this may include teaching them run the bases while wearing snow shoes), and I'd be more concerned about Ortiz not hurting his back on a bus ride than making Marlins fans happy.

So I was sympathetic to the Red Sox until their owner, John Henry, tweeted that he believed that the Marlins ought to apologize for their entire lineup. And I thought that was just unnecessary … sort of lowest common denominator repartee … especially considering that, let's face it, the Marlins stink and the Sox are the defending champs. It just wasn't very classy.

I think that there's too much of that these days. We'd all be better off, I think, if we focused on the good things that we do and less time being critical of other people's negatives. It'd be better for the national discourse, better for our hearts and even better for our souls. (And I say this, of course, mindful of the fact part of what I do for a living is take shots at people and companies that I deem deserving.)

By the way, speaking of a coarsening national discourse … I noticed recently while hiking through Runyan Canyon in Los Angeles that it seemed like one out of every t-shirts worn by other hikers featured the f-bomb writ large on either the front or the back. And all I could think was, is this really necessary? Or is it yet another example of what some people think is witty but actually is totally witless?

I know how I'd vote.

That's what's on my mind this Thursday morning. As always, I want to hear what is on your mind.

KC's View: