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VentureBeat reports that Instacart, the personal grocery shopping service, has come to New York, expanding yet again after having begun serving markets such as San Francisco, Boston, Chicago, Washington, DC, and Philadelphia.

For the time being in New York, Instacart seems to just be serving downtown Manhattan and is sending its personal shoppers only to Whole Foods, though the company says that it plans to add to its New York geography and store availability in coming weeks.
KC's View:
Instacart remains a service that adds cost to purchases. The question is whether it adds enough value to purchases to make the business sustainable.