retail news in context, analysis with attitude

Reuters reports that the U.S. Court of Appeals for the District of Columbia Circuit ruled Friday against a request by the American Meat Institute (AMI) that would have prevented the implementation of Country of Origin Labeling (COOL) rules.

The story says that "the rule requires retailers to list not just the country of origin but also information on when and where animals were born, raised and slaughtered."
KC's View:
They can fight transparency as long as they want. Even if the courts were to agree with them, the culture will not. Time to deal with it and move on.