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Direct Marketing News reports that the 2014 Temkin Experience Ratings are out, the fourth year in which customer experiences with 268 brands across 19 industries are assessed. Three major factors are evaluated - functionality, accessibility, and the emotional component (how consumers felt about the interaction).

According to the story, it is notable that "most companies in the best overall brand category fell into the fast food or grocery categories, while health plan and service providers comprised the majority of the worst overall brands segment."

Among the best overall brands: H.E.B., Trader Joe's, Chick-fil-A, Publix, Aldi, Food Lion, Sonic Drive-In, Dairy Queen, Kroger, Piggly Wiggly, Regions, Sam's Club, and Starbucks.
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