retail news in context, analysis with attitude

Fox Business reports that Amazon's Prime Instant Video service "has seen video streams nearly triple year-over-year, as more viewers go online to watch movies and television shows." And Amazon itself is saying that "it now records more streaming video usage than Apple and Hulu."

Advertising Age writes that "Amazon's online video service actually overtook Apple months ago. Now the company has leapfrogged Hulu to become the number-three streaming video service in the U.S., according to a measure of online video consumption performed by Qwilt, a firm that helps Internet providers deliver online video to consumers.

"Amazon remains a long way behind leaders Netflix and Google's YouTube, which retain 57.5% and 16.9% respectively. While Amazon accounted for 3% of online video consumption in March, but that's up from just 0.6% a year ago. And with a recently unveiled connected-TV device and increasingly aggressive TV-and-movie acquisition strategy, the e-commerce giant is on an upward trajectory."
KC's View:
Worth noting, I think, because it points to how aggressive and relentless Amazon is about dominating the markets in which it competes. They've just given several new series green lights to start producing first seasons, and have green-lit some new pilots. So they just keep going…