retail news in context, analysis with attitude

Yup. You read that headline correctly.

The Bloomberg Businessweek reports this morning that Tesco, the Britain-based retailer that sold its Fresh & Easy Neighborhood Markets chain in the western US to Ron Burkle's Yucaipa Cos. last year, plans to bring its stand-alone clothing store, F&F to the US later this year.

Fresh & Easy was sold after several years of losses and an apparent inability to connect with US shoppers.

Tesco, the story says, "plans to open seven outlets on the east coast this year with franchise partner Retail Group of America, the Cheshunt, England-based company said in a statement late last night. The first will open in Boston in May, with planned locations including New York, Virginia and Maryland … F&F now has 43 franchise stores in 10 countries."
KC's View:
Based on the Fresh & Easy experience, I can only imagine what the second "F" stands for.