As the story notes, "In the battle for shoppers looking for ample organic food choices, Sprouts will compete with major retailers such as Whole Foods, The Fresh Market and, increasingly, Wal-Mart, which recently announced plans to offer a wider variety of organic foods at competitive prices."
- KC's View:
I wonder to what extent the announcement by Walmart and Wild Oats that they intend to make a major push with economically priced organics - as heralded in the YouTube video at left - is going to force other companies with the same agenda to move up their own expansion plans. Sprouts definitely has a niche, and I know a number of folks who like shopping its stores, but it cannot be thrilled with the Walmart/Wild Oats partnership. (Though, I suppose there is an argument that Walmart and Wild Oats are actually expanding the pie, creating a larger marketplace in which everybody does better.)