Published on: April 24, 2014
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Hi, Kevin Coupe here, and this is FaceTime with the Content Guy, coming to you this week from Orlando, Florida, where I had the opportunity this week to speak to the Association of Coupon Professionals (ACP).
The other day I was discussing the allure of the Ford Mustang to my 19-year-old daughter, who says that the car is "totally dope," and so I decided to do something that I'd previously done with my somewhat older sons.
I showed her the chase scene from Bullitt.
Now, I've raised my kids on old movies, and my sons especially have always had a taste for the classics. That's not to say they always like them, but they've certainly always been able to put them in historical context.
Not so my daughter. She was yawning 30 seconds into the famous Bullitt car chase, wondering what all the fuss was about. From her perspective, Steve McQueen might as well have been rolling a wheelchair around the streets of San Francisco. It simply didn't compare to the Fast and the Furious movies that she's seen and loved. Thank goodness she didn't say the words I'm sure she was thinking - "he's no Paul Walker" - because my head probably would've exploded.
But that's a pretty good business lesson, when you think about it.
Just because it appeals to people of a certain age doesn't mean it is going to appeal to our kids. And our kids are the next generation of shoppers. We've got to start figuring out now what is going to light their fire, or we run the risk of stumbling around in the darkness.
We also have to keep in mind that not everybody is the same. My boys can appreciate Paul Walker and Steve McQueen, but they were more open to the experience … and they also were open to being educated about the charms of a movie like Bullitt. My daughter, not so much. That doesn't make her wrong. Just different. Like customers.
By the way, it isn't as foregone conclusion in my view that all the old stuff is better than the newer stuff. I'm a big fan of the remake of The Thomas Crown Affair, but for some reason I didn't have any strong memories of the original, which happened to come out the same year as Bullitt, and also starred Steve McQueen. So, thanks to Netflix or Amazon or Apple - they're all pretty much interchangeable at this point - I went back to watch it.
Y'know what? The original Thomas Crown Affair isn't that good. It isn't that it is bad, but it doesn't hold up over time - it seems too rooted in the sixties, mostly in terms of how it is directed and produced. The newer version, with Pierce Brosnan, actually is less anachronistic and, I think, will stand the test of time better.
There's a pretty good business lesson in there, too.
That's what is on my mind this Thursday morning. As always, I want to hear what is on your mind.
- KC's View: