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Los Angeles magazine reports that personal shopping service Instacart, which already has been shopping at Whole Foods for residents of select area of Los Angeles, now is expanding its reach. The company is adding Costco and Ralphs to its roster of stores, and "expanding its local service to the neighborhoods of downtown L.A. and Culver City."

The story notes that "the company employs a crew of 'personal shoppers' who, when an order comes in, run inside, buy your stuff, and drive it to wherever you are within two hours for a for a fee of $3.99. Or for $99 users can can subscribe to an Amazon Prime-like service called Instacart Express that waves delivery fees for one year on orders over $35. Grocery prices are set by Instacart, not by the stores, so you may end up paying a bit more for some items, and its up to the consumer to pay attention."
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