retail news in context, analysis with attitude

In the UK, Marketing Week reports that Chris McDonough, marketing director for Walmart-owned Asda Group, recently told an industry conference that "one company we have an aspiration towards is Aldi. Some of the cutting edge brutality [of their marketing] really resonates with mums. The comparisons with brands and quality message they deliver in a simple, compelling way.”

According to the story, "Aldi has seen double-digit sales growth over the past year, with much of that increase coming at the expense of rivals including Asda. Its market share, according to the latest figures from Kantar Worldpanel, stood at 4.6 per cent for the 12 weeks to 30 March, up 35.3 per cent. By comparison, Asda’s sales fell by 0.5 per cent to give it a market share of 17.4 per cent."

Which, Marketing Week writes, has led companies like Asda and Tesco to invest in price-cutting campaigns designed to compensate for and blunt the impact of discounters like Aldi.
KC's View:
Wow. A refreshing moment of honesty in which a retailer expresses genuine admiration for a competitor.

Be still my heart.