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The New York Times had an interesting piece about how the food business is trying to jump-start fresh produce sales. The paper frames the issue this way:

"For years, the government has been urging Americans to eat more vegetables for better health, with little to show for the effort. Consumption has been stuck at barely half the recommended amount. Now, from private enterprise, come two very different strategies. One aims to make vegetables more attractive and easier to use. The other would actually make them less visible, slipping them into other foods."

To read the whole piece, click here.
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