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There is a wonderful story in The New Yorker about entrepreneurial efforts to create food that isn't … developing products that can replace traditional foods with something far more utilitarian. The focus of the piece is Rob Rhinehart, who has decided to call the product "Soylent" - a reference to the old Charlton Heston movie, Soylent Green, which some may find to be an unfortunate reference.

An excerpt:

"Soylent has been heralded by the press as 'the end of food,' which is a somewhat bleak prospect. It conjures up visions of a world devoid of pizza parlors and taco stands—our kitchens stocked with beige powder instead of banana bread, our spaghetti nights and ice-cream socials replaced by evenings sipping sludge. But, Rhinehart says, that’s not exactly his vision. 'Most of people’s meals are forgotten,' he told me. He imagines that, in the future, 'we’ll see a separation between our meals for utility and function, and our meals for experience and socialization.' Soylent isn’t coming for our Sunday potlucks. It’s coming for our frozen quesadillas."

You can read the entire, excellent story here.
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