retail news in context, analysis with attitude

by Kevin Coupe

It had to happen.

Slate reports that last Monday, when Suzi LeVine, the new American representative to Switzerland, took her oath of office, she placed her hand on an unusual book.

A Kindle Touch. Which was showing a digital copy of the US Constitution, turned to the 19th Amendment (which says that people can't be stopped from voting because of gender).

The story notes that "e-readers are a growing trend for oath-taking. As the Washington Post points out, firefighters in New Jersey were sworn in on an iPad version of the Bible last year because the firehouse's IRL Bible had gone missing. LeVine worked at Microsoft from 1993 to 1999 and again from 2009 to 2012, and also did a stint at Expedia from 2003 to 2005, so she probably wasn't fazed. How long until the president is sworn in on a smartphone?"

It'll be an Eye-Opener.
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