retail news in context, analysis with attitude

The Los Angeles Times has a story about how "Los Angeles has been thronged by online grocery delivery services that promise fresh food at your door within hours at the click of your keyboard," but it notes that "it turns out not all online grocers are the same; they're as varied as brick-and-mortar markets and offer distinct shopping experiences and products. Looking for a foodie site with pretty pictures and artisan goods? Superstore with more than half a million items and fast delivery? Convenience mart with the option of organic vegetables?"

In fact, all these exist in LA … and more. "In the last year, companies both large and indie have emerged in the L.A. market: AmazonFresh, Instacart, Good Eggs, Deliveer, Kale Cart and SPUD, in addition to some already established services (Yummy.com, for example). Not to mention grocery store chains such as Vons.com. Wal-Mart and Google are testing the same waters."
KC's View:
Some folks continue to minimize the likely potential impact of online grocery. I have no idea what the upside will be, but I sure don't think it will be negligible … and the consultants who make that suggestion are in the business of reassurance, not reality.