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Investors Business Daily reports that a new pricing study by Sterne Agee analyst Charles Grom suggests that Dollar General has lower prices than both Walmart and Family Dollar.

According to the story, "Grom's 'dollar store' studies follow Family Dollar's announcement earlier this year that it would be investing $50 million in prices across 1,000 stock-keeping units (SKUs), or items, as part of a move back to everyday low pricing … Even more interesting than the fact that Dollar General's basket price was 40 basis points lower than that of Family Dollar and Wal-Mart, he noted, is how closely all three baskets are priced.
"In the recent study, Family Dollar's basket at $149.39 was 0.4%, or 64 cents, higher than Dollar General's, compared to last May when the spread between Wal-Mart and Family Dollar was $7.81 or 5.3%."
KC's View:
Reading this story, I could not help but think of the story from last week about the Planet Retail report saying "the company behind the Lidl supermarket chain is set to become western Europe's biggest grocery retailer by 2018 as discounters become mainstream across the continent."

Have to wonder if this same sort of thing could happen here, and if there is a reset taking place that will have a chilling impact on the industry's traditional leaders.