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CNBC has a good piece about how Lowes Foods, with stores in the Carolinas and Virginia, worked with branding consultant Martin Lindstrom to create an "in-store sensory experience, and a sense of community, that can't be packaged and delivered by mail, or perhaps by drone in the future."

In other words, a store that'll compete not just with other bricks-and-mortar stores, but also a store that uses a variety of approaches to engage a multitude of customer senses.

The store is in Clemmons, North Carolina … and according to CNBC, it is "ground zero for the chain's reinvention of the grocery shopping experience." It "doesn't look like a traditional supermarket. On the outside, it looks more like a greenhouse. On the inside, it's a mix of farmer's market and theme park."

You can see the piece here.

The story notes that Lowes "is remodeling 10 more stores this year, but Lindstrom said the work doesn't stop when the makeover is done. 'This is like a sand castle. It's beautiful day one, day two it starts to fall apart. To communicate that to an organization of 10,000 people, and in some cases a million people, is pretty hard. It has to go through the system'."
KC's View:
I've been to this store. And it is terrific.