retail news in context, analysis with attitude

The Imperial Valley News reports that a company claiming to certify "made in the USA" products "has agreed to settle Federal Trade Commission charges that it deceived consumers by allowing companies to use the seal without either independently verifying that those companies’ products were made in the United States, or disclosing that the companies had certified themselves.

"The company, Made in USA Brand, LLC, is required under the proposed settlement to stop its deceptive claims."

According to the story, "The Columbus, Ohio-based Made in the USA Brand, LLC charged $250 to $2,000 for a one-year license to use the certification mark, according to the FTC. But the company did not independently evaluate the products before certifying them, and had no procedures to determine whether marketers complied with the FTC’s Made in USA standard, according to the complaint. In fact, the FTC charged that Made in the USA Brand has never rejected a company’s application to use its Certification Mark or terminated a company’s use of the mark. Instead, Made in the USA Brand, LLC awarded licenses to any company that self-certified that it was complying with the FTC’s standard."
KC's View:
Allowed them to settle? How about putting these clowns out of business?

I should point out that for quite some time, MNB had as one of its sponsors a company called Made in the USA Certified … which, I'm happy to say, is not the company being charged by the FTC. In fact, I'm very confident that Made in the USA Certified operates in a way that is above board, responsible, and verifiable.

I've always been an advocate for Made in America programs, and I hate it when some people decide to exploit such opportunities in an irresponsible and illegal way. But this story doesn't make me any less confident that companies that do things the right way ultimately will be rewarded.