retail news in context, analysis with attitude

There is a story on saying that "Amazon could be preparing to launch its own mobile credit card reading hardware in the coming weeks, according to internal Staples documents hinting at such a launch that we’ve obtained.

"According to the documents, Staples stores will prepare next month to stock a new product called the “Amazon Card Reader” alongside existing card readers from Square, PayPal, and Staples’ own in-house brand. The small hardware, which will likely connect to smartphones to process payments, will cost $9.99, according to the Staples internal sales systems…"
KC's View:
The site notes that Amazon recently launched an e-wallet and a smartphone, so a card reader could be just the next piece of connective tissue in Amazon's world domination plans.

I will tell you this. I am amazed how many stores in Portland are utilizing Square-type technology … from restaurants to ice cream parlors to bicycle rental shops. It is all the rage here, and very consumer friendly. I am not surprised that Amazon might want a piece of the action, and expect that it might provide some consumer analytics as a lure to get some traction in the segment.