retail news in context, analysis with attitude

Yesterday's Sansolo Speaks contained a link to the results of a four-year study of social media by the Coca-Cola Retailing Research Council of North America, for which Michael Sansolo serves as research director.

However, because of an editing goof on my part, the link was broken. So if you want to see the study, which is available for free, click here).
KC's View: