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Bloomberg Businessweek reports that William Morrison Supermarkets has named Andrew Higginson, the former Tesco CFO, to be its new chairman, succeeding the retiring Ian Gibson.

The story says that Higginson's naming increases the "pressure on Chief Executive Officer Dalton Philips to return the grocer to profit growth … Morrison, the country’s fourth-largest grocer, has been hit hardest by the expansion of discounters including German chains Aldi and Lidl, which are luring customers with lower prices and no-frills offerings. Higginson’s most pressing task will be to assess whetherPhilips’ strategy of price cuts is enough to restore market-share growth and increase profit."
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