• Sears Holdings Corp. said yesterday that it has hired Alasdair James, most recently commercial director for Tesco’s global business unit, to be the new president and "chief member officer" at Kmart, which puts him in charge of Kmart’s financial performance and merchandising, marketing and price strategies for its free loyalty program, Shop Your Way.
- KC's View:
- Certainly James's Tesco experience gives him knowledge and credibility in the loyalty sector, though the company he's now running ought to worry less about loyalty and more about keeping the life support systems going.
One suggestion, though, to the Sears folks. If James says he has an idea for a small, fresh and easy concept that might work on the west coast, deport him. Immediately.