retail news in context, analysis with attitude

Bloomberg reports that Target is hoping to jump-start its Canadian operations by "revamping the product lineup, improving supplies and teaming up with celebrity designer Sarah Richardson … Richardson, who will offer a line of home decor in the fall of 2015, is a Canadian interior decorator known for hosting shows on the HGTV network."

Target also said that it "will begin matching rivals’ prices and better the supply chain in a bid to change that impression."

The story says that Target "plans to bring 30,000 new items to its Canadian stores by Christmas, including more options from Beaver Canoe, an arm of Roots Canada Ltd., this fall. Next year its Canadian shoppers will have access to Nick & Nora, a popular U.S. women’s fashion line, the retailer said.

"The store chain is pledging to make sure its shelves stay stocked in Canada by better forecasting and adjusting delivery schedules. To improve convenience for shoppers, Target is enabling them to use smartphone applications such as reebee and Flipp for price matching, instead of having to track down offers and bring in printed flier. Customers will also be able to match prices from the Canadian websites of Amazon.com Inc. and Wal-Mart Stores Inc. among other online retailers."
KC's View:
Maybe it'll work. But it is hard to make a second first impression, and Target is going to have to be patient if things don't turn around quickly.

Besides, I'm willing to bet that Target Canada also will have intense competition, and maybe even weak consumer spending, to deal with…