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Reuters reports that Canadian retailers - including Hudson's Bay Co., Canadian Tire Corp., and Metro - are "scrambling to keep pace with the likes of Wal-Mart Stores Inc. and and Inc. in an increasingly crowded market"and "are investing heavily in high-tech tools to lure shoppers."

According to the story, "Companies have ramped up their efforts to address consumers' evolving shopping habits and to compete with rivals such as Wal-Mart, which is pouring more than C$30 million ($27.4 million US) into Canadian e-commerce projects this year … The tools, which include data analytics, mobile apps and online stores, have long been used by U.S. retailers in their home market. Now, Canadian companies are recognizing them as essential."

The story says that "online retail sales in Canada are expected to reach C$34 billion by 2018, according to Forrester, representing about 10 percent of retail transactions, up from 7 percent in 2013."
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