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USA Today reports that Starbucks is reconsidering its longtime policy of "no visible tattoos" for its employees, and plans to announce changes in that rule as well as its broader dress code in the next few weeks.

The story notes that Starbucks says it is taking "a fresh look at how we create a more meaningful and relevant work experience for our partners." The move comes after the company got a petition to this effect signed by 21,000 people, including 12,000 of its employees.

"Image and cultural nuances matter for Starbucks. Widely regarded as one of the most tech- and Millennial-savvy retailers, it hardly wants to alienate a crucial base of 20-something customers, suppliers and potential employees," the paper writes. "The company has taken relatively liberal stands on all sorts of controversial issues — from gay marriage to gun bans."
KC's View:
I'm a fairly regular Starbucks customer, especially when I'm on the road, and I have to be honest here - I didn't even realize that it had such a policy. I knew from when my son worked there that they had a dress code, but I totally missed the tattoo thing.

I'm not a big tattoo guy, and I've talked here about my discussions with my daughter on this subject. (My latest approach is to say that quite obviously, she can do what she wants … but I've asked her to wait until she has graduated from college and is actually looking for a job before she gets a tattoo; I think it is important that the visibility of a tattoo not be abstract for kids, and there's nothing like looking for a job to make things more consequential.) But I also recognize that the world is changing, and I'm not really bothered by tattoos anymore, and certainly not on the person who is making my latte.

These are issues that every retailer will have to deal with, and I think standards are going to have to evolve a bit.

We might as well all get used to it. I had to chuckle last Sunday when I was watching the first "Meet The Press" with new host Chuck Todd, who seemed to be making a clear statement of purpose when he brought on as a new panelist John Stanton of BuzzFeed, who appeared without a jacket, with shirtsleeves rolled up, and with generous and colorful tattoos on his arms. Y'know something? In some ways, he seemed like the most straightforward and blunt guy on the panel.