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Ad Week reports that Subway is expanding its mobile payment program to all 26,000 of its US locations after a Salt Lake City test that apparently went swimmingly.

According to the story, the program - called Softcard - "uses near field communication (NFC) technology to allow users to pay for items, redeem loyalty points and more with a simple app. As part of the deal, the restaurant chain will be rolling out offers via the platform, including one that will give $1 cash back on every purchase over $1 to customers who use their American Express Serve card through the Softcard platform. The restaurant chain also plans to include its Subway Rewards program into Softcard in the coming months as well."

Softcard is a mobile payment platform created by AT&T Mobility, T-Mobile USA Inc. and Verizon Wireless.
KC's View:
First of all, I think we're going to see a lot more of these announcements, as mobile payment systems get enormous traction.

One of the interesting things about yesterday's announcement was the secondary piece of information - that Softcard is the new name for what used to be called "Isis Wallet." I think we all know why that name had to go… probably one of the worst naming coincidences since that old diet candy back in the seventies and eighties that was called "Ayds."