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Hi, I'm Kevin Coupe and this is FaceTime with the Content Guy.
One of the things I often hear, both in my work and at home, is complaints about high tech companies that change things up. Like when Facebook updates its site, thoroughly irritating all the folks who just got used to the last update. Or when Apple changes a plug or a cord or an adaptor, requiring customers to go out and buy more hardware so things can be charged or synched or whatever. (This really annoys Mrs. Content Guy.)
The complaint usually goes like this: "I was happy. Why can't they leave things alone?" The corollary is: "They must be doing this just to make more money."
I've generally been pretty sanguine about such changes. The whole definition of technology is that it has to move forward, and if that means buying a new cord or getting used to a newly designed website, I'm willing to do that.
Except that this week, I am bereft.
Lost in all the recent announcements by Apple about its new products was one little, but for me, profoundly important piece of information. Apple has discontinued the iPod Classic.
That's right. Go on the Apple site, or go to its stores, and you won't find any more of these little babies. Apple didn't really make a big deal of it; it just sent the iPod Classic gently into that good night.
I've owned several of these over the years, including the original, but this is my favorite - it has an enormous 120 gig hard drive, which allows me to have my entire audio and video library on it, with plenty of room to spare. I take it with me everywhere … I've listened to it in cars, on planes and trains, or I plug it into a Beats speaker at home for some really great sound.
By technology standards, I guess this is sort of old school. No bluetooth. No touchscreen. No flash drive. It only has a click wheel, but it also has every song I've ever bought from Amazon, plus hundreds of albums that I've downloaded from CDs. I love it, even though I could do same thing with my iPhone or my iPad. There's just something totally cool about this tiny piece of technology.
I guess I should've known that it wasn't long for this world when they dubbed it the iPod Classic. It's been years since they upgraded the software for it, so that should have been another clue. But I never really thought about it until I saw the stories this week.
The whole definition of technology is that it has to move forward, but I must admit that I'm taking this personally. In so many ways, the original iPod was the beginning of so much that distinguished Apple from other companies. I'm not ready to move forward, and I think Apple should take pride in the fact that people like me feel so possessive about the iPod Classic.
I know I'll survive. As human suffering goes, this doesn't exactly register as being very significant. And here's the good news. There are still iPod Classics available for sale via Amazon, and I think I'm going to buy one just to stick in a drawer for when this one, inevitably, breaks down.
Still, I am bereft.
That's what is on my mind this Thursday morning. As always, I want to hear what is on your mind.
- KC's View: