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Marketing Daily reports that two different surveys are projecting a major sales bounce for Halloween this year, largely because the holiday falls on a Friday.

According to the story, "The National Retail Federation forecasts spending this year will total $7.4 billion, with a record 67.4% of revelers planning to dress in costume. And a report from the International Council of Shopping Centers is even more upbeat, estimating that spending will come in at $11.3 billion."
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