retail news in context, analysis with attitude

The Toronto Star reports that Loblaw there "is preparing to pilot a grocery click-and-collect program, which will allow shoppers to order online and pick up their completed order at stores.

"The Loblaws at 301 High Tech Rd. in Richmond Hill has been set up with a bright orange click-and-collect area that includes assigned parking. Customers will be able to have the groceries they chose and pay for online, loaded into their vehicles." The story says that a total of three Loblaw stores will be testing the program in the near future, but the company has declined to provide further details.
KC's View:
I cannot for the life of me understand why retailers wouldn't be testing concepts like these. There are so many permutations - store pick, warehouse pick, click-and-collect, home delivery - that need to be tested to see what customers find to be most relevant and see what retailers can make work economically. But not exploring these options? That strikes me as putting one's head in the sand.