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Internet Retailer reports that Amazon has begun a referral initiative for its Prime guaranteed two-day shipping program, offering referring customers who get someone else to join and make a purchase via Prime a $5 Amazon credit.

According to the story, "The Prime referral program marks at least the second time in recent months that Amazon has offered an incentive to members of its shipping program. In late July, Amazon launched a “no-rush” shipping option for Prime members. In return for a bit of patience—instead of getting their goods within two days, customers will receive orders in five to seven business days—Amazon will reward those customers with a $1 credit that can be applied to titles offered by Amazon Instant Video."

It is believed that as many as 50 million consumers may belong to Amazon Prime.
KC's View:
Maybe someone can enlighten me on this. I thought one of the main complaints about Prime - outside the Amazon community, that is - was that was so successful that it eroded the company's ability to be profitable, which is why they started offering instant video credits to people who didn't take advantage of the two-day delivery guarantee. But now they're looking to add even more people to the program?

This may have more to do with loyalty than anything else - making sure that it gets as many people committed to the Amazon ecosystem as possible, which makes it less likely that they will shop anywhere else. (Like, say, Walmart.com….)