retail news in context, analysis with attitude

• The Coca-Cola Co. said yesterday that Marcos de Quinto, who has been president of the company's Iberia business since 2000, has been named as chief marketing officer, succeeding Joe Tripodi, who has been in the job since 2007 and has said he is looking forward to retirement.
KC's View:
In the Advertising Age profile of de Quinto, it is noted that he is not well-known in marketing circles, and in fact beat out internal candidates with seemingly more relevant resumes for the job.

It also is noted that his Twitter feed is entirely in Spanish, that he tweets every day, an that his Twitter profile, when translated, describes himself as "Pirate. I sail without a flag. I'm not trying to convince you of anything, just perhaps make you question what you believe in."