retail news in context, analysis with attitude

by Kevin Coupe

Multichannel News reports on a new study from Leichtman Research Group saying that "79% of U.S. homes now get a broadband Internet service that is delivered to the home, up from just 20% in 2004.":

According to the story, "Broadband also accounts for 95% of all households with Internet service at home, up from 94% in 2013, 89% in 2009, and 33% in 2004.   The mean reported time spent online at home per day has also risen – to 2.8 hours among all individuals online at home, up from 2.2 hours per day in 2009, LRG found in its 12th study on the topic."

Those numbers are an Eye-Opener.
KC's View: