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by Kevin Coupe

Not sure if you've seen this commercial, but in the event you haven't, I thought it was worth sharing with you.

The company doing the advertising is Sony, and the commercial - dubbed "Script to Screen" - essentially offers a look at the entire entertainment supply chain, and defines Sony's position in that chain.

It is basically an image ad, but a very clever one … and I think it makes a lot of sense, especially because Sony has had its troubles in recent years and often gets cited as a company that missed the moment that was captured by Apple when it introduced the iPod technology that supplanted the once-ubiquitous Walkman.

There's plenty of life left in the Sony brand, this commercial argues. It is an Eye-Opening argument, and persuasive.


KC's View: