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Great line from Gary Friedman, CEO of Restoration Hardware, about the power of a brand…

"People can fall in love with a brand, just like they can a person, or a passion,” Friedman says in a video prepared for analysts and investors. "And it’s not always rational, nor is their behavior. People camping out for days in a line to be the first to buy a new phone, when they could have easily ordered one online is not rational, but they do it. It’s a customer saying: ‘I believe what you believe.’”
KC's View:
It's a good line. And a pretty good observation about branding, even if it is a little hard to believe coming from a retailer as specialized as Restoration Hardware.

On the other hand, considering the stuff they sell, he must know a little something about creating an evolving and dynamic brand identity.