retail news in context, analysis with attitude

Drug Store News reports on analyst presentations made yesterday by CVS executives in which they offered their view of the company's future.

CEO/president Larry Merlo, the story says, "outlined how the company is well positioned to meet the evolving needs of the evolving marketplace as demographics and reform continue to transform the market," especially as "consumers take a more active role in their health care decisions, and providers increasingly forming strategic alliances to share both the risk and the upside of providing outcomes with greater cost efficiency."

Merlo said that the "retailization" of health care will continue, DSN writes, quoting him as saying: “Last year, we talked about this ‘retailization of healthcare’ and we expect this trend to continue as more employers move their employees into consumer-directed health plans … We will be able to win with our consumer-friendly offerings, whether it is the convenience of our CVS pharmacies, or the low-cost, transparent pricing model of MinuteClinic.”
KC's View:
I'm not always the biggest CVS fan, but I do think that the folks there have done an excellent job of becoming what I think retailers have to do - become a resource for consumers as well as a source of product. And they've done it with a real focus on burnishing their retail brand.