retail news in context, analysis with attitude

The Wall Street Journal has a story worth reading this morning about how Marc Lore, "the co-founder of Diapers.com, which was bought by Amazon.com Inc. in 2010, is preparing a new e-commerce site aimed squarely at his former employer.

"The online marketplace, Jet.com, has grand ambitions, including a planned half-billion-dollar marketing budget and projections for $5 billion in annual transactions by 2020, according to slides distributed to potential merchants."

You can read the entire piece here. And it is worth reading in part because it suggests just how more crowded the online marketplace could get in coming years.
KC's View: