retail news in context, analysis with attitude

The Wall Street Journal reports that fast feeder Chipotle has suspended the sale of pork in one third of its more than 1,700 units "after a recent, routine audit found that the supplier, whose name the company didn’t disclose, was raising pigs without access to the outdoors or to deeply bedded barns that are more comfortable for the animals—conditions that Chipotle requires. The supplier hadn’t failed previous audits, the spokesman said."

"“The differences in animal welfare between pigs raised this way and pigs that are conventionally raised [are] stark, and we simply won’t compromise our standards this way,” a spokesman said.
KC's View:
Chipotle's focus on sustainable sourcing has been one of the things that has helped to differentiate it and drive its growth, and so doing things like this makes absolute sense. "You gotta stand for something or you'll fall for anything," John Mellencamp once sang.

Tell you something else. I actually think that in a perverse sort of way it is good for Chipotle if this kind of thing happens every once in a while. It says that they're paying attention, and that they're willing to act on their principles. This improves their image ... and long term, their sales.