retail news in context, analysis with attitude

Fast Company has a piece noting that "this January, millennials began outnumbering their older colleagues in the workplace, and as a handful of studies have shown, this generation cares a lot about finding meaning in the workplace. That's a big opportunity for nonprofits, B Corps, and other companies with social good missions. Over half of millennials are willing to take a 15% pay cut to work at a company that matches their ideals, research shows."

The story goes on: "Compensation is a major consideration for potential employees, and mission-driven companies don't often have the advantage in that area. Instead, the report suggests that companies focus on the non-monetary forms of compensation that they can offer, like a sense of purpose, opportunities for growth, and a quality work culture."

Instead of focusing on the nuts-and-bolts of a job, the story suggests, companies "can attract socially minded candidates by pointing out the company's larger social impact and its unique opportunities for growth."

You can read the whole story here.
KC's View: