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Anthem Marketing Solutions is out with a look at online and in-store pricing of consumer goods across a range of regularly purchased categories. Among the findings:

• "71% of items reviewed were found at same price online and offline"
• "Beauty category had highest proportion of items priced lower online"
• "Almost 90% of Hardware/Home Improvement items same price both offline and online"
• "Office/School Supplies only category with offline price edge"
• "Pharmacy retailers had lowest level of pricing consistency across channels"
• "Most online coupons are applicable to the basket, not individual items"

The report goes on: "Across almost every category, price tier and store you are likely to find a lower price online when a price variance exists. There are still bargains to be had in-store - they are just becoming more difficult to find."
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