retail news in context, analysis with attitude

• reports that Haggen Pacific Southwest has hired a Los Angeles-based advertising agency, Pitch, that "will launch a strategic positioning of the long-standing Pacific Northwest grocery chain as it moves into new markets in Southern California, Arizona and Nevada ... Pitch will bring the Haggen brand to life in these new markets with a campaign launching in the first half of the year across a wide range of media including television, radio, outdoor, print, in-store, digital media, direct, experiential and social."

Haggen, which until recently had just 18 stores in the Pacific Northwest, has grown from 18 to 164 stores with the acquisition of stores that needed to be divested for competitive reasons with the purchase of Safeway by Albertsons.

• The Milwaukee Business Journal reports that "grocery chain Roundy's Inc. will open its newest Mariano's location Tuesday in Evergreen Park, Ill., to serve nearby south Chicago neighborhoods, the company announced Monday." It will be the 30th Mariano's location for the company.
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