retail news in context, analysis with attitude

by Kevin Coupe

Mobile Marketer has a startling statistic from a new Forrester study....it "shows that, on average, consumers in the United States and Britain use 24 apps per month but spend more than 80 percent of the time on just five apps, which in the U.S. are Facebook, YouTube, Maps, Pandora and Gmail."

The story continues: "With the top five most consumed apps in the U.S. representing 28 percent of time spent on all apps, many branded apps will not be used or even discovered, according to Forrester.  For this reason, the research firm urges marketers to rethink their app strategy with a stronger focus on engaging users on frequently used third-party apps while not abandoning their branded apps."

It sounds like the old truism - 80 percent of the business is done by 20 percent of the customer base - on Eye-Opening steroids.
KC's View: