retail news in context, analysis with attitude

• Personal shopping service Instacart announced yesterday that it is expanding its footprint in Portland, Oregon, striking a deal with Natural Grocers, a 15-state retailer, which will have the company picking and delivering products from its Portland-area units.

Natural Grocers has said that it would like to expand the service to its other markets in the future. Instacart already is working with four other retailers in Portland - Whole Foods, Costco, Uwajimaya, and Green Zebra Grocery.
KC's View:
Yet more evidence of how e-grocery is picking up momentum, despite some naysayers who think that in the long run, grocery is going to be less affected by the e-commerce trend than other retail segments.