retail news in context, analysis with attitude

• In an email to its Savings Catcher customers last week, Walmart informed them that some of the parameters of the program are changing.

"Beginning February 14, 2015, we are removing some departments consisting mostly of items that do not have a like for like match at other retailers, such as produce and bakery items," the email said. " Additionally, we are limiting our comparisons to offers of other mass market retailers, grocery and dollar stores, removing comparisons with drug stores.

"Thanks again for using Savings Catcher and shopping with us," the email continued. "We are dedicated to providing customers like you with Everyday Low Prices. It's a mission we're proud of and we'll continue to work hard to deliver for you."
KC's View:
I never think it bodes well for a savings program when a company starts cutting back on the number of items affected by the program ... it always feels that the retailer is backing down rather than doubling down. Which makes me wonder if the retailer actually is committed to the tactic and program.