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The New York Times is reporting that even as Apple prepares to unleash its smart watch upon the world, it also has "been busy assembling a team to work on an automobile."

According to the story, "The company has collected about 200 people over the last few years — both from inside Apple and potential competitors like Tesla — to develop technologies for an electric car, according to two people with knowledge of the company’s plans, who asked not to be named because the plans were private.

"The car project is still in its prototype phase, one person said, meaning it is probably many years away from being a viable product and might never reach the mass market if the quality of the vehicle fails to impress Apple’s executives."
KC's View:
As big a fan as I am of all things Apple, I'm not sure I'm totally turned on by this idea ... though I'm willing to keep an open mind.

That said, I think I may be mostly interested about how they reinvent the car showroom and the car buying experience ... which could be as dramatic as any piece of machinery that the folks at Apple develop...