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TechCrunch reports that Best Buy has begun offering click-and-collect service at some of its San Francisco Bay Area stores, using the shopping app Curbside to allow users to "shop from their phones then pick up their purchases ... without getting out of their cars."

The story notes that Curbside launched last fall by partnering with Target in the Bay Area and the Westfield Oakridge Shopping Center in San Jose. The expansion to Best Buy remains part of its pilot testing, but the story says that "early data indicates the service is resonating with consumers. Over 55% of those who have shopped on Curbside have made a repeat purchase, and the company is now handling hundreds of orders daily."

The story notes that Best Buy "already offers an in-store pickup option of its own," but that with the Curbside service, "shoppers may choose to purchase more high-end items – things they’ve researched online and are ready to now purchase. And dropping by the store to pick them up immediately is a form of instant gratification that traditional e-commerce doesn’t offer. It also saves on delivery charges and fees associated with many of the same-day shopping services."
KC's View:
It is critical, I think, for every retailer to explore all these sorts of options, to see what makes sense and what is relevant to customers. Because business cannot just be done within four walls anymore.