retail news in context, analysis with attitude

by Kevin Coupe

Reuters reports that goat is gaining traction as a beef alternative, in part because it is less expensive than beef, and in part because demographic shifts mean that it is more acceptable from an ethnic perspective, which means that it is moving onto the menus at high-end restaurants.

The story notes that "goat's appeal is equal parts cultural tradition and rural economics. The number of U.S. residents born in the Middle East jumped to 1.6 million in 2012, up 47 percent from a decade earlier, according to Pew Research Center. Population increases were also seen from other communities with traditional goat cuisine: South America (up 42.3 percent), Central America (56.3 percent) and the Caribbean (31.4 percent)." Goat sales in 2013 went from$24 million in 2013 to more than $30 million last year, and are expected to continue to grow in 2015.

At one point in the story, it describes a dinner of "bowls of braised goat shoulder tortellini in a smoked broth and plates of rosemary-goat cheese ice cream." Which sounds absolutely delicious. And that's enough for me, and certainly my definition of an Eye-Opener ... not to mention an appetite stimulator.
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