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Reuters reports that Sainsbury has decided to offer its shoppers a click-and -collect option, "years after the service was introduced by rivals Tesco and Asda, upping the stakes in Britain's brutally competitive grocery market."

Online shopping is a major component of supermarket competition in the UK, the story notes: "Tesco now offers the service from more than 300 of its 2,650 stores while Asda offers it from all its 592 stores." Sainsbury hopes to have 100 offering the program by the end of the year. Number four retailers Morrisons does not yet offer a click-and-collect option.
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