retail news in context, analysis with attitude

Philly.com reports that grocery-delivery service Instacart has announced a new exploratory partnership with A&P: "Instacart already delivered some items from A&P's SuperFresh stores, and with this trial partnership Instacart will  deliver the full assortment of SuperFresh items, including natural products, international cuisines, prepared foods and private-label items."
KC's View:
Wow. A&P is taking orders online? I'd heard they'd just taken their first delivery on a shipment of fax machines....