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The Wall Street Journal this morning reports that Amazon is engaging in a kind of "charm offensive," meeting with investors and being more transparent about some of its expenses as it looks to offset concerns that it spends too much money and generates too little profit.

"Why this seemingly unprecedented level of hand-holding? One possible answer: Slowing top-line growth and its effect on Amazon’s valuation. The stock fell 22% last year—making it one of the worst performers among large-cap technology companies—at a time when Amazon is expanding rapidly and relying on its shares to lure talented employees."

The Journal concludes that "the charm offensive seems to be working. Amazon’s share price has rallied more than 20% since the beginning of 2015, regaining last year’s lost ground."
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