retail news in context, analysis with attitude

In Arkansas, City Wire reports that Walmart recently "began offering deeper discounts to consumers willing to try the online grocery-pickup experience. Using targeted emails to customers in the test areas like Northwest Arkansas, Wal-Mart agreed to give a $10 discount on a user’s first $50 order. This offer went out to proposed customers on Monday (March 24) and is good through March 26. The offer supplies an eVoucher code that can be used at checkout. This offer comes on the heels of a $5 discount voucher offered in recent weeks to the same potential shoppers."

According to the story, Walmart is testing click-and-collect in several markets, and it several iterations: "The stand alone format in Bentonville opened in September, and since that time the retailer has opted to expand the Pickup Grocery option to stores for fulfillment adding Sam’s Club in Bentonville, Walmart Stores in Huntsville, Ala., and the Phoenix market as of February.

"The retailer is also featuring its Pickup Grocery in a multiple platform media campaign from Internet banner ads on Yahoo! to local billboards in markets where the tests are underway.
Wal-Mart could have put its Pickup Grocery format anywhere but likely chose to build it close to its Bentonville headquarters for easier access and hands-ons experiments and ongoing tweaks that come from customer feedback."
KC's View:
This is all part of the investment of gazillions of dollars that Walmart is putting into e-commerce ... because that's where much of the future of retail will be determined.