retail news in context, analysis with attitude

The Wall Street Journal reports that the Brewers of Europe, described as "a trade body representing beer makers across the continent," is saying that its members - including Anheuser-Busch InBev, SABMIller, Heineken, and Carlsberg - will begin listing calorie counts in their products sold in Europe ... the new plans commit the companies to providing uniform breakdowns for all products sold in the European Union, including calorie, fat, carbohydrate and salt content per 100 milliliters of liquid."

The story suggests that the companies' American counterparts could soon begin the same practice, with experts saying that it is only a matter of time.

"Alcohol producers are coming under pressure to follow the food industry by providing more detail on nutrition, especially in developed markets where consumers increasingly make health-based decisions," the Journal writes. "In 2014, 71% of Americans said 'healthfulness' was a consideration when buying foods and beverages, up from 58% in 2010, says the International Food Information Council Foundation."
KC's View:
Transparency is a good thing. I think this applies to beer makers as well as to every other food and beverage manufacturer.